Why Do 90% of Startups Fail—A Must Read: How to Start a Business in Kenya

A Must Read: How to Start a Business

Looking to Start a Business? A Must Read: How to Start a Business.


What if the next big business idea is already in your hands—you just don’t know how to bring it to life yet? What’s the one thing every successful founder wishes they knew before starting? Why Do 90% of Startups Fail—A Must Read: How to Start a Business.


A Must Read: How to Start a Business


Starting a business feels like an adventure that begins with curiosity and a desire for something greater. The entrepreneur seeks opportunities that can multiply wealth and secure financial freedom. These opportunities are unpredictable and can end well or in tears.

A business adventure needs careful planning, strategy, and resilience from identifying a great business idea to making it grow.

Whether you’re starting a small side hustle or a multi-million-dollar company, understanding the basics of starting a business is crucial for long-term success before taking the plunge into the endeavor. Here’s a step-by-step guide to help you understand the Basics of starting and running a Business in Kenya.


Identify Your Business Idea

 

Identifying a Business idea is the first step in starting/launching a business. However, how can you find the ideal business concept that fits your interests, abilities, and market needs?

Here is a detailed guide to help you find the ideal business opportunity.

Learn how to come up with an Ideal Business idea

Identifying an ideal business idea is not as complicated as one might think, since it could just be something you are passionate about or even a simple skill that you possess.

Consider the following while trying to identify business ideas

  • What problems can you solve?
  • What are your passions and skills?
  • Is there a demand for your product or service?

Conducting market research and discovering problems that need to be solved will help you to identify a Business Idea.


Plan your business

 

A business plan acts as a roadmap for your Business Journey. A detailed and comprehensive business plan includes an executive summary, company description, market analysis, competitive analysis, operational plan, marketing plan, and financial projections to fund your business.

To plan your business, the process involves:

  • Executive Summary – Overview of your business
  • Market Analysis: Understanding the market trends, your competitors, and target audience.
  • Defining your product or service – What you’re offering and how it benefits customers.
  • Market Analysis: Understanding the market trends, your competitors, and target audience.
  • Developing a Marketing Strategy: How you plan to brand your business, build an online presence, and attract and retain customers.
  • Business Structure: Create a Business Model, structure your business legally, and build a strong management team
  • Creating a financial plan: Funding the business, budgeting, pricing, revenue, and financial projection.

Launch your business

 

After identifying an ideal Business Idea and making a business plan, which is an important first step, the next step is strategic execution to turn your business into a reality. It’s time to successfully launch your company after creating a strong business plan.

The process involves

  • Pick a name for your company.
  • Registering your business.
  • Decide on a business structure
  • Apply for licenses and permits
  • Get government and state tax ID numbers and filings,
  • Open a business bank account
  • Choose your location  for your Business
  • Get business insurance

Basics of Starting a Business in Kenya.


Parting Shot on: How to Start a Business.

 

  • Looking to Start a Business? Lost and not sure how to start a business? This article has provided proven strategies for starting a business for beginners
  • With all these tips, your entrepreneurial journey begins now!
  • Starting a business needs commitment, preparation, and ongoing learning.
  • By following these steps, you’ll be better prepared to overcome obstacles and create a successful enterprise.
  • Be persistent, look for guidance, and always be open to change.

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