Most Profitable Businesses to Start in Embu Town

Most Profitable Businesses to Start in Nakuru Town

Looking to tap into the growing opportunities in Nakuru Town? What Are the Most Profitable Businesses to Start in Nakuru Town Today? What sectors are thriving in Nakuru Town’s local economy? Are you not sure which are the most profitable businesses to start in Nakuru Town? This article unveils the top business opportunities that are thriving in Nakuru Town: What Opportunities Are Booming in Nakuru Town?

Introduction to the Most Profitable Businesses to Start in Nakuru Town

Nakuru Town is one of the major towns in Kenya with a vibrant economy and strategic location, making it a hotspot for entrepreneurs. The town is quite promising with different sectors booming, including agriculture, hospitality, and retail, among others, yielding high returns.

Why Consider Starting a Business in Nakuru Town

To investors looking for the best places to invest, Nakuru Town is one of the best places to consider.
The town is a rapidly growing and promising business area, strategically located, has a rapidly growing population, and expanding infrastructure.
The booming population has led to rising demand for goods and services, housing, and other facilities, which could be good business opportunities.
The town also has low competition in key sectors left partially exploited, offering incredible opportunities for entrepreneurs looking to start and grow profitable businesses.

Let’s explore some of the best businesses to start in Nakuru Town and how you can take advantage of its booming market.

Profitable Businesses to Start in Nakuru Town

Here’s a list of some of the most promising and profitable businesses to start in Nakuru Town to venture into:

• Agriculture/Agribusiness Ventures in Nakuru Town

• Retail Stores Business in Nakuru Town

• Real Estate and Property Management Business in Nakuru Town

• Health and Wellness Services Business in Nakuru Town

• Tour and Travel Agency Business in Nakuru Town

• Mitumba (Second-Hand Clothes) Selling Business in Nakuru Town

• Cleaning Services Business in Nakuru Town

• Transportation and Logistics Business in Nakuru Town

• Event Planning and Management Business in Nakuru Town

• Daycare and Early Educational Centers Business in Nakuru Town

• Photography Business in Nakuru Town

• Cyber Cafe Business in Nakuru Town

• Car Wash Business in Nakuru Town

• Fast Food Business in Nakuru Town

• E-commerce and Online Retail Business in Nakuru Town

• Cyber Cafe Business in Nakuru Town

1. Fast Food Business in Embu Town
2. E-commerce and Online Retail Business in Embu Town

• Real Estate.
• Agribusiness.
• Tourism & Hospitality.
• Manufacturing & Industrial Ventures.
• Education & Training Institutions.
• Renewable Energy Projects.
• Healthcare Services.
• Information Technology (IT) and Business Process Outsourcing (BPO)

People also search for
Top 10 most profitable businesses to start in nakuru city kenya
Most profitable business to start with 100K in Nakuru
Most profitable businesses to start in nakuru city kenya 2022
Most profitable businesses to start in nakuru city kenya 2021
Most profitable business in Kenya to start with 200k
Which business can I start with 500 in Kenya
Best business to start in Eldoret town
Top 10 most successful businesses to start

People also ask
Why Nakuru is a fast growing city?
1.) Strategic Location – Located along the Nairobi–Uganda highway, making it a key transport and trade hub. 2.) Agricultural Productivity – Nakuru is a major producer of crops and dairy product

• Cyber Cafe Business in Nakuru Town

  Nakuru Town offers a good opportunity to start a Cyber Cafe Business in Nakuru Town with massive numbers of students, professionals, and businesses seeking internet browsing, printing, photocopying, CV writing, KRA services, typesetting, online applications, and document processing.

  The town has numerous colleges, government offices, and busy streets, and with a well-located cyber café, you can serve both students and other professionals.

  How to Succeed in the Cyber Cafe Business in Nakuru Town:

  • Choose the Right Location: A strategic location with visibility and accessibility by clients is crucial for success, like areas with high foot traffic, near colleges, government offices, or busy commercial areas.

  • Diversify in a Range of Services: Don’t limit your business to internet browsing but offer various services such as printing, lamination services, scanning, and photocopying, CV writing and editing, KRA PIN registration and returns, passport photo services to boost your income.

  • Invest in Reliable Equipment: Invest in quality computers, printers, laminators, cameras, and other tools for convenience and quality services. Also, ensure they are well-maintained and regularly updated.

  • Invest in quality furniture, stands, and comfortable chairs

  • Invest in fast and reliable Internet to ensure smooth and seamless services

  • Provide Excellent Customer Service: Understand that many customers may not be tech-savvy, so assisting them patiently builds loyalty and word-of-mouth referrals.

  • Offer Competitive Pricing: to tap and retain customers

  • Digital Marketing: promote your services on Facebook and other social media platforms to increase your visibility and attract clients beyond foot traffic.

  ---

  Car Wash Business in Nakuru Town

  As Nakuru Town rapidly grows, the number of vehicles is also rapidly growing, and starting a car wash business here can be highly profitable.

  Offering affordable and efficient car cleaning services and focusing on strategic locations such as in busy roads, residential estates, or near institutions with consistent vehicle movement can generate consistent income.

  How to Succeed in the Car Wash Business in Nakuru Town:

  • Strategic location is key: Choose a spot with high visibility and accessibility to ensure a constant flow of clients, especially in areas with high vehicle traffic, near petrol stations, residential estates, or main roads.

  • Invest in quality equipment: Purchase quality tools like a pressure washer, water tanks, a vacuum cleaner, buckets, and brushes to improve service efficiency and customer satisfaction.

  • Provide Excellent Customer Service: This will help to build a loyal customer base.

  • Offering value-added services: Extra services such as interior detailing, engine cleaning, or subscription packages can increase profitability.

  • Effective marketing strategies: Major on social media platforms, signage, and referrals to boost brand awareness.

• Fast Food Business in Nakuru Town

  As Nakuru Town is rapidly growing, there is an increasing demand for quick, affordable meals among students, workers, and commuters, both locals and visitors. Restaurants, cafes, and kiosks offering affordable and tasty food and beverages can thrive in Nakuru Town.

  Starting a fast food business in Nakuru Town, offering fast foods like chips, smokies, samosas, sausages, beverages, and also focusing on local cuisine, can thrive.

  How to Succeed in the Fast Food Business in Nakuru Town

  With the town’s growing population, presence of schools, colleges, and busy commercial zones, demand for quick meals, the fast food business in Nakuru Town is promising.

  • Strategic Location: Pick a spot in areas with high foot traffic, busy areas near markets, bus stations, campuses, offices, or residential estates. Means more potential customers daily.

  • Offer Affordable Foods: Delicious food at pocket-friendly prices to get and retain clients

  • Develop a Menu: Having understood who your ideal customers are—whether you’re serving students, office workers, commuters, or families—their preferences and spending habits, it is time to plan what the best meal to serve is. Ensure your menu suits local tastes—think chips, sausages, smokies, mandazi, chapati, samosas, and beverages.

  • Maintain High Hygiene Standards: Ensure your area of operation, staff, and equipment are all clean, and follow food safety practices to attract and retain customers.

  • Focus on Excellent Customer Service: Good service will turn first-time buyers into loyal customers and give you word-of-mouth marketing.

  • Invest in Marketing: Leverage social media platforms such as Facebook and WhatsApp to promote your business. Post photos of your meals, offer deals, and respond to inquiries to build a digital customer base. Join platforms like Glovo or Uber Eats to expand your reach and generate more income for the business.

  • Offer Delivery or Takeaway Services: To reach more customers, especially during lunch and dinner rush hours.

  • Keep Your Costs Low, but Quality High: Buy ingredients in bulk from Nakuru markets or farmers to save on costs, so that you can sell at low costs while ensuring you maintain the quality.

  • Obtain all the essential operation licenses and business permits from the Nakuru County government to operate legally, legitimize your business, and avoid troubles with the local authorities.

  ---

  E-commerce and Online Retail Business in Nakuru Town

  With the evolution of digital commerce, increasing internet penetration, and residents quickly embracing online shopping for convenience and variety, there is significant potential in retail and e-commerce in Nakuru Town.

  Setting up a local retail store that stocks everyday essentials such as clothing, electronics, and household items could be a profitable venture, especially in underserved areas.

  Whether you create your own website or sell through platforms like Jumia, Facebook Marketplace, or Instagram Shops, the demand for local delivery and digital convenience is rising.

  How to Succeed in the E-commerce and Online Retail Business in Nakuru Town

  To stand out in the competitive e-commerce space, strategic planning and execution are essential. Here’s how you can succeed:

  • Conduct Market Research: Research the buying habits, preferences, and needs of residents in Nakuru. Products like fashion items, electronics, household goods, and beauty products are often in high demand. Tailor your inventory to meet local trends.

  • Build a Strong Online Presence: Build a good digital storefront with quality and professional product photos and clear descriptions to increase buyer confidence, whether on a personal website or using platforms like Jumia, Facebook Marketplace, or WhatsApp Business.

  • Invest in Marketing: Use platforms like Facebook, Instagram, and TikTok to promote your products. Run paid ads targeting users in and around Nakuru to drive traffic to your online store.

  • Offer Reliable Delivery Services: Offer fast and reliable delivery within Nakuru to tap customers. Partner with a dependable delivery service or organize your local delivery system.

  • Provide Excellent Customer Service: Respond promptly to inquiries, handle complaints professionally, and follow up after sales.

  • Use Mobile Money Payments: Integrate mobile payment methods such as M-Pesa to make transactions seamless.

• Daycare and Early Educational Services in Nakuru Town

  Nakuru Town is rapidly growing, and many working parents are looking for safe, reliable, and affordable daycare centers for their children, leading to increased demand for quality childcare and learning programs.

  Starting a daycare and early childhood education center in Nakuru Town is not only a noble venture but also a profitable business.

  How to Succeed in the Daycare and Early Educational Services in Nakuru Town

  • Prioritize Safety: Parents want assurance that their children are in a safe environment.

  • Invest in Quality Items: Get quality basic furniture such as mattresses, tables, chairs, and play equipment such as toys, and learning materials like charts and storybooks.

  • Maintain High Hygiene Standards: Parents also want assurance that their children are in a clean environment.

  • Hire Qualified and Passionate Staff: Employ Early Childhood Development (ECD)-trained teachers and caregivers who are not only qualified but also love working with children.

  • Offer a Structured Program: Provide a wide range of services to give you an upper hand, such as babysitting, reading, counting, singing, and basic problem-solving activities that support child development.

  • Keep Affordable Yet Competitive Pricing: Offer flexible plans such as daily, weekly, or monthly rates to cater to various income levels while maintaining quality.

  • Invest in Marketing to Attract More Clients: Leverage social media channels such as Facebook and WhatsApp, word of mouth, flyers, and even local church bulletin boards.

  • Register and Comply with Regulations: Look for all essential certificates and permits to operate legally, legitimize your business, and avoid troubles with the local authorities. Get licenses from relevant bodies such as the Ministry of Education, Public Health, and fire standards.

  ---

  Photography Business in Nakuru Town

  Demand for professional photography in Nakuru Town is on the rise, with an increase in events such as weddings, graduations, corporate events, and social media content.

  Nakuru’s vibrant urban development and youthful population offer a ready market for the photography business. Nakuru has various institutions such as the University of Nakuru, Chuka University Nakuru Branch, Nakuru College, among other colleges, where students offer a market, especially in street photography.

  With the rise in digital content creation, even small-scale photography setups are gaining traction across the country.

  How to Succeed in the Photography Business in Nakuru Town

  Succeeding in the photography business in Nakuru Town requires more than just owning a camera — it demands creativity, consistency, strong marketing skills, and an excellent customer experience.

  • Specialize in a Specific Niche: Specialize in an area such as wedding photography, portrait shoots, event coverage, or even commercial photography.

  • Build a Strong Portfolio: Create a professional portfolio showcasing your best work using platforms like Instagram, Facebook, or a personal website to display high-quality images and testimonials.

  • Invest in Quality Instruments: Buy a quality camera, laptop, basic lighting equipment, backdrops for indoor shoots, and editing software like Adobe Photoshop or Lightroom.

  • Offer Excellent Customer Service: Maintain professionalism by being punctual, communicating clearly, and delivering photos on time.

  • Network with Other Businesses: Partner with event planners, make-up artists, fashion designers, and local influencers.

  • Set Competitive Yet Profitable Rates: Start with affordable pricing to attract new clients, then gradually increase your rates as your portfolio and reputation grow.

  • Invest in Marketing: Post engaging content on platforms like Instagram, TikTok, and Facebook.

  • Register and Comply with Regulations: Look for all essential permits to operate legally, legitimize your business, and avoid troubles with the local authorities.

• Agriculture/Agribusiness Ventures in Nakuru Town

  Nakuru Town is not only known to be agriculturally rich but also has a thriving environment for agribusiness ventures. The town has fertile land, a favorable climate, and a strong agricultural tradition, making agriculture its backbone.

  With all these favourable conditions, starting a farming business focusing on cash crops like tea, coffee, and macadamia nuts, or venturing into horticulture, growing fruits and vegetables, which are always in high demand.

  Thanks to the many factories in the area to purchase farmers’ produce, such as coffee and macadamia nuts, and the large Nakuru Market, which provides a market for other farm products.

  Agribusiness and value addition of farm products, such as horticulture, poultry farming, and dairy production, is a smart investment move. Processing agricultural products into higher-value goods has good returns.

  Opening an agrovet in Nakuru is another profitable business where you can start supplying seeds, fertilizers, pesticides, and other farming essentials.

  Investors can also start buying produce directly from farmers and sell it to larger markets, making good profits.

  How to Succeed in the Agriculture/Agribusiness Ventures in Nakuru Town

  • Offering quality products

  • Focus on competitive pricing

  • Try organic farming supplies – they have high demand

  • Try value addition to tap more profits

  ---

  Retail Stores Business in Nakuru Town

  With the growing population in Nakuru Town, starting a retail store is a promising venture.

  The booming population of working-class people, students from various institutions in Nakuru Town, and people from the surrounding areas offers a good market, making it an ideal location for businesses.

  Nakuru offers investors opportunities to venture into various sectors such as major supermarkets, wholesale stores, retail shops, mini-supermarkets, clothing boutiques, electronics shops, and household goods stores.

  How to Succeed in the Retail Stores Business in Nakuru Town

  • Strategic location – near busy bus stops, busy market areas and high foot-traffic areas

  • Right product mix

  • Offer competitive pricing

  • Excellent customer service

  ---

  Real Estate and Property Management Business in Nakuru Town

  As Nakuru Town continues to grow and experience rapid urbanization, demand for quality and affordable housing is steadily rising, offering a golden opportunity to investors.

  Leveraging the condition and investing in rental properties or property management services can be a very profitable venture.

  Investors can invest in quality and affordable houses, targeting residential areas, near institutions like Nakuru University, Nakuru College, or other institutions.

  How to Succeed in the Real Estate and Property Management Business in Nakuru Town

  • Invest in growing areas

  • Invest in areas with a high population, like near institutions

• Health and Wellness Services Business in Nakuru Town

  Health and wellness services are always in demand as more people are seeking better ways to live healthier lifestyles and increased health awareness.

  With the growing middle class and the huge number of students in the town, businesses like fitness centers, gyms, nutrition counseling, mental health services, and spa or massage therapy can work perfectly.

  Investors can focus on offering services, such as fitness training, wellness coaching, or natural health consultations.

  Professionals can also venture into crucial health sectors, such as opening a clinic or a pharmacy.

  How to Succeed in the Health and Wellness Services Business in Nakuru Town

  • Right marketing strategy

  • Affordable packages

  • Quality services and training

  • Modern and quality instruments and facilities

  • Good customer service

  ---

  Mitumba (Second-Hand Clothes) Selling Business in Nakuru Town

  Starting a mitumba (second-hand clothes) business in Nakuru Town, just like in any other town in Kenya, is a lucrative business, with the fact that demand for affordable clothing remains high.

  Nakuru has a growing population of students, workers, and residents who are looking for affordable and stylish clothes.

  Mitumba business is a low-capital investment venture, but it has good returns. The investor can source trendy mitumba clothes from popular markets like Gikomba Market and Toi Market.

  How to Succeed in the Mitumba (Second-Hand Clothes) Selling Business in Nakuru Town

  • Right location

  • Source for trendy items

  • Competitive pricing of your items

  • Keep up with market trends like vintage wear or children’s clothing

  • Build a loyal customer base

  • Right marketing strategies – leverage social media

  • Excellent customer service

  ---

  Tour and Travel Agency Business in Nakuru Town

  Nakuru Town has a rich cultural heritage, natural attractions like Mount Kenya, Mwea National Reserve, and beautiful landscapes that attract tourists.

  Starting a professional tour and travel agency, offering services such as guided tours, hotel bookings, transport arrangements, and safari packages in Nakuru Town is a promising business opportunity.

  How to Succeed in the Tour and Travel Agency Business in Nakuru Town

  • Offer customized travel experiences

  • Collaborate with hotels

  • Proper marketing

  • Quality services

  • Affordable prices

Key Considerations for Business Success in Nakuru Town:

• Market Research: Thorough market research is crucial to identifying gaps and understanding customer needs.

• Strategic Location: Focus on a strategic location for visibility and accessibility.

• Business Plan: A comprehensive business plan outlining your goals, strategies, and financial projections is essential for securing funding and guiding your operations.

• Networking: Building relationships with local authorities, suppliers, and other businesses can be invaluable.

• Compliance: Ensure you comply with all relevant regulations and obtain necessary licenses and permits.

Parting Shot on the Most Profitable Businesses to Start in Nakuru Town

Nakuru Town is not only one of the most industrious towns in Kenya, but also has a favourable entrepreneurial conducive environment to start and thrive in various profitable business opportunities.

Nakuru Town has a plethora of opportunities for entrepreneurs, ranging from agribusiness and the food industry to tourism and hospitality, real estate and property management, retail, construction, logistics, and transport sectors.

The potential for success is abundant, and with clear strategies, investors can make good returns investing in Nakuru Town.

Entrepreneurs can leverage these ideas on profitable businesses to start in Nakuru Town and work to achieve financial success.

Recent Posts

Why Do 90% of Startups Fail—A Must Read: How to Start a Business in Kenya

Turn Dairy Farming into a Cash Cow! How to Make Millions in Dairy Farming in Kenya

Most Profitable Businesses in Kenya

Powerful Ways to Make Money from Chicken Farming in Kenya

Your Dream Job is One CV Away! CV Writing Tips and Tricks

Get a Professionally Written CV Today!

Need help with CV Writing? At Growth Boost, we offer expert CV writing services in Kenya to help job seekers build winning CVs that get results. Contact us today to give your career the boost it deserves!

Start Here: Get a CV

Share on Facebook

Post on X

Follow us